News by: Hamad Ali 30th April 2014
NO MORE NEXUS, Really?
New initiative by Mountain View company is rumoured to be spending as much as $1 billion to get phone makers to jump aboard. Android Silver will reportedly target the United States and other developed markets first, with in-store Android kiosks designed by Google showcasing its software.
I am a little worried about a future without the low-cost Nexus family.But even if the pricing does end up higher than current Nexus offering, the Android Silver program looks like a step in the right direction and could go a long way towards rectifying some of Android’s perceived weaknesses such as slower updates, UI consistency and OS fragmentation.
news source: theverge
As we all know that Google Nexus is the Series of Google Devices for long time, but The Android Silver project, which was rumoured earlier this month, has four fresh sources, all of whom point to a major shift in Google's mobile strategy regarding Android Silver. The Information reports that the current scheme of offering Nexus-branded handsets with Google's will be replaced by a set of high-end Silver phones that will closely adhere to it. The change is both expansive and expensive, as Google is said to be planning to spend heavily on promoting these devices in wireless carriers, stores and through advertising, essentially subsidizing the development and marketing costs for its hardware partners.Surely Google Nexus series was moved from HTC to Samsung and then LG.But what next for Android Silver?
This new contribution will help Google to gain tighter control over the software shipping on the selected phones. The promise is that the company will clean up third-party bloat-ware, ensure prompt and reliable software updates, and introduce a real standard and consistency to the user experience across Android Silver devices. LG and Motorola are identified as the likeliest candidates for taking part, with the first phones anticipated as soon as next year, while Samsung, HTC, and Sony might need a bit more convincing. Then again, all three of the latter companies have already offered Google Play Editions of their leading phones, which might be the closest analog we have at the moment for what an Android Silver device will look and act like.And surely Android Silver devices should receive updates much more quickly than typical Android devices.
NO MORE NEXUS, Really?
New initiative by Mountain View company is rumoured to be spending as much as $1 billion to get phone makers to jump aboard. Android Silver will reportedly target the United States and other developed markets first, with in-store Android kiosks designed by Google showcasing its software.
I am a little worried about a future without the low-cost Nexus family.But even if the pricing does end up higher than current Nexus offering, the Android Silver program looks like a step in the right direction and could go a long way towards rectifying some of Android’s perceived weaknesses such as slower updates, UI consistency and OS fragmentation.
